Over the last couple of years, I spent untold hours working with a group of industry multicore experts who themselves spent untold hours either writing chapters or collaborating as I wrote chapters of a book on embedded multicore design. It has now been published by Elsevier: Real World Multicore Embedded Systems. The idea behind the […]
Dispatch from Boston
By Nanette Collins Boston is our town and home is less than a mile from the Marathon finish line. After more than a week where a large swath of Boston’s Back Bay was a crime scene, our town looked sensational last weekend, gleaming under sunny skies. Everyone heeded the Mayor’s invitation to visit and throngs […]
Beating the Chest Softly
Marketing is all about enabling sales, and that means that your prospects need to know who you are, what your products are, and why they should buy. A consistent set of messages addressing those questions is important in leading your prospect into a sale. But there are different ways of providing the information that answers […]
The Company is the Channel
By Nanette Collins, Marketing and Public Relations In 1964, Marshall McLuhan famously wrote “the medium is the message,” a profound catchphrase and concept that’s been repeated by marketing and communications professionals with great reverence ever since. Almost 50 years later, the concept is still relevant, but has evolved into something more accurate to describe today’s […]
Setting Aside Time for Article Reviews
My job – any ghostwriter’s job – is to save time for people who can’t fit writing into their schedule. The process does involve some knowledge transfer from you to the writer, but, if you have an experienced writer, that should go efficiently. That means that the bulk of the time churning out the article […]