Tips and Ideas

Generative AI (or GenAI for the cool kids) has shaken up a lot of industries. Because large-language models (LLMs) deal primarily with language as their first love, it’s no surprise that it feels poised to replace human writers in particular. Now, a calm breath will remind us that this new technology is very, well, new, […]

Any article, blog, or whitepaper that I write is full of facts. When I meet with my clients to discuss what the piece will be about, we discuss some of the facts that back up the main points. When I turn in an outline, it’s usually verbose – because it also contains the facts that […]

Writing for someone else means putting words in their mouths. I may say something in a piece that I write, but I’m saying it on someone else’s behalf. Heck, I may even personally disagree with what I’m saying, but, at that moment, that doesn’t matter. So it stands to reason that everything that I write […]

There are lots of different ways to communicate your value to your customers. There are the obvious product marketing pieces, of course – data sheets and brochures and what-not. The good and bad news about those is that they have “marketing” written all over them. Now, there’s nothing wrong with marketing. Heck, I did it […]

By Nanette Collins Almost a year ago, I worked on a product launch for an EDA company. It was a great story and an appealing product with exciting implications, but the launch itself was a bit unremarkable –– all part of what I’ve been trained to do. It got good coverage and people noticed, and […]