It’s obvious that the media have changed tremendously over the last decades. And engineer-to-engineer marketing has changed in ways that differ from consumer marketing. Yet product launches haven’t changed as dramatically as has the environment.
PR consultant Nanette Collins and I did a survey of several prominent industry editors to see how they work and what they want in a launch package. We published the results with Techfocus Media; you can find the full write-up by clicking here.